T-Mobile has issued a new directive to their employees informing them the company is putting an end to Classic plans at national retailers. Earlier this year T-Mobile commenced their Uncarrier strategy to start moving to unsubsidized devices and Simple Choice plans for service. Buyers who were interested in T-Mobile but wanted a traditional, subsidized device for a set contract period could avoid the new Uncarrier philosophy by purchasing their device through a national retailer like Best Buy. It is not clear what T-Mobile may provide to the national retailers as a replacement, unless they are just going to expand the Uncarrier and Simple Choice options beyond their own web site or other T-Mobile owned channels. DroidStars.com
According to the internal document, the deadline for the transition is November 1, 2013. Starting September 30th, retailers are to start the process of returning their postpaid inventory to T-Mobile. Locations selling T-Mobile devices will continue to handle device exchanges during the month of October and all “buyer’s remorse” returns are to be done at national retailer locations.
You may recall that T-Mobile is scheduled to unveil Phase III of their Uncarrier strategy in late October. Others believe T-Mobile may target family plans and tablets as part of Phase III. With this latest move, it may be possible T-Mobile is planning to roll some new options for their major partners into the next phase as well.
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